Why Core Values
Are Your Most
Powerful Hiring Tool
Most accounting firms treat Core Values like wall art, nice words on the About Us page that no one actually uses.
But here's the truth: Core Values are the difference between hiring people who stay and hiring people who leave within 90 days.
The problem isn't whether you have Core Values. It's whether your Core Values are aligned with who you actually are.
The Real Problem:
Generic Core Values Lead to Generic Hires
Generic Core Values like "Integrity," "Excellence," and "Teamwork" sound professional.
Every accounting firm has them. And that's exactly why they fail.
When your Core Values are generic, your job ads become generic. And generic job ads attract generic candidates, people who might look good on paper but don't actually fit your firm's culture.
Here's what happens next:
You hire someone who seems qualified. Within 60 days, you realize something's off. They're competent, but they don't work the way your team works.
They don't value what your firm values. The cultural friction drains everyone's energy.
By 90 days, they're gone, and you've lost $50,000+ in salary, recruitment, training, and lost productivity.
This isn't a hiring mistake.
It's a Core Values problem.
What Aligned Core Values Actually Do
When your Core Values are built on your firm's true identity and not copied from a competitor's website, they become a powerful filter that works in four stages:
1. Before People Apply
Aligned Core Values turn your job ads into magnets for the right people and repellents for the wrong ones. Candidates who share your values self-select in. Those who don't, self-select out—saving you hours of wasted interviews.
2. During Screening
Your Core Values become your CV filter. You can spot red flags immediately, not because someone lacks credentials, but because their values don't align with yours. This clarity speeds up hiring and improves decision confidence.
3. During Onboarding
New hires who were attracted by aligned Core Values start confident and productive from day one. They already understand what matters here. There's no cultural confusion or misalignment shock.
4. During Performance & Tough Conversations
When feedback ties directly to shared values, accountability feels natural—not punitive. You can address underperformance, recognize excellence, and even handle terminations with fairness and clarity.
Beyond Hiring:
Where Core Values Multiply Their Value
Once you have aligned Core Values, they don't just improve hiring. They become your firm's operating system for culture, decisions, and differentiation.
Marketing & Differentiation
Showcase your Core Values on your About Us page, career page, LinkedIn, and social media. They become your 24/7 hiring signal, drawing in people who share your culture and quietly filtering out those who don't.
When prospects visit your website, aligned Core Values differentiate you from competitors. They show you're not just another accounting firm, you're a firm with a clear identity.
Daily Operations & Decision-Making
Recognize value-driven behavior in team meetings. Empower decisions that stay true to your culture without micromanagement. When everyone knows what the firm stands for, decisions become faster and more consistent.
Client Relationships
Your Core Values also shape how you work with clients. When your team operates from a clear cultural foundation, clients feel it. They experience consistency, professionalism, and a sense that your firm "gets it."
The Langsure Difference:
Identity-First Core Values
We start by uncovering your firm's real identity, the five foundational elements that define who you really are:
- Mission – Why you exist
- Vision – Where you're heading
- Core Values – What you stand for
- Principles – How values become daily behavior
- Strategy – What you focus on now
The result: Core Values that actually work as a hiring filter, operational compass, and cultural foundation.
What This Means for You
Before Aligned Core Values:
- Job ads that attract everyone—and no one
- Endless interviews with candidates who don't fit
- New hires who look right but feel wrong
- 90-day turnover that costs $50,000+ per mistake
- Team frustration and cultural drift
After Aligned Core Values:
- Job ads that pre-filter candidates before they apply
- Faster, more confident hiring decisions
- New hires who feel like they belong from day one
- Retention rates climb 40-60% within 18 months
- A team aligned around what actually matters
Ready to Build Your Aligned Core Values?
We'll analyze your firm's public presence, your website, reviews, LinkedIn and build your Core Values from your authentic identity.
Get Your Free Aligned Core Values
We’ll review and rebuild your Core Values.
No meetings. No forms. No sales pressure.
Frequently Asked Questions
What input do you need from me?
Nothing upfront. We analyze your firm's public presence, your website, client reviews, LinkedIn profile, and any published content. This gives us everything we need to build your Identity Blueprint™ and Core Values.
We only contact you if we need clarification on something specific. No long meetings, no intake forms, no time wasted.
You run your accounting business and we handle the analysis.
What if the Core Values don't work for us?
Your free Precision Values™ is yours to keep forever. No strings attached.
If you later want the advanced paid version with additional implementation tools, you pay once. No subscriptions. No hidden fees. No ongoing costs.
And if the paid version doesn't deliver hiring clarity and cultural alignment, you're fully protected by our 100% Clarity Guarantee and we refund you in full, no questions asked.
You keep everything you've learned. Zero risk. Zero hassle.
What if we already have Core Values?
If your current Core Values don't actively guide hiring decisions, performance reviews, or daily operations, they're wall art and not working tools.
Here's the test: Can your team recite your Core Values without looking them up? Do candidates mention them in interviews? Do you use them to make tough calls?
If not, they're not aligned with your firm's real identity.
We transform decorative words into a functional hiring filter that saves $50,000+ per avoided mis-hire.
How soon will I receive my Core Values?
Your Core Values are delivered in 3-5 business days.
Can we apply these Core Values beyond hiring?
Absolutely. That's where their value multiplies.
Once you have aligned Core Values, use them to:
→ Screen CVs and spot cultural red flags early
→ Guide onboarding so new hires start aligned from day one
→ Conduct performance reviews tied to values, not just metrics
→ Handle tough conversations with fairness and clarity
→ Differentiate your marketing so prospects understand who you are
→ Make strategic decisions faster and more consistently
You're not just buying hiring clarity, you're building a cultural operating system that scales with your firm.
Will this genuinely improve staff retention?
Yes, accounting firms using values-based hiring cut turnover by 40-60% within 18 months. One firm we worked with reached 95% retention and saved over $80,000 in six months by eliminating mis-hires.
Why does it work? Because aligned Core Values stop mis-hires before they happen. When your hiring filter reflects your real culture, you attract people who belong and repel those who don't—before wasting time on interviews.
What payment methods do you accept?
All payments are processed securely through Stripe (Visa, Mastercard, and major credit cards).
Prefer PayPal, bank transfer, or another method? Email us at contact@langsure.com and we'll accommodate you.
Is my payment and data secure?
Absolutely.
Payments are processed through Stripe, a global leader trusted by millions of businesses worldwide. Your firm's data is managed through HubSpot and protected by international data privacy standards (GDPR-compliant).
We never share your information with third parties. Your data is safe with us.
How can I get help or ask questions?
We respond quickly, usually within hours.
Reach us at: contact@langsure.com
We're here to ensure you get maximum value from your Precision Values™ and can implement them effectively. You're not just getting a product, you're gaining a strategic partner.